Watching the bourbon boom unfold from our HQ in New York, we’ve had a lot of questions. How can a spirit go from the hand of every white collar on Wall Street to a “low-class” spirit, then have another renaissance with bottles worth over $5,000, all in a few decades? And more immediately: Who drinks the stuff? How do they drink it? Why?

Read the rest of Ben Bowers article at Gear Patrol.

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